The social test ride.
5 cities, 5 C evolutions, 25 e-riders, 25 perspectives – countless questions, magnificent views and new impressions. Or quite simply: #SocialTestride.
Amsterdam, Barcelona, Milan, Munich, Paris – as different as these cities might be from one another, they all have one thing in common: they must all get by with traffic that is increasing by the day while holding on to their joie de vivre. And they were – for precisely this reason – all destinations on the BMW #SocialTestride. For a journey into a new era of urban mobility.
The five cities – world cities with flair.
The five cities – world cities with flair.
Each of the five cities of the #SocialTestride has its own special appeal. Experience the multi-faceted art scene of Amsterdam, the savoir-vivre of Paris, the designer flair of Barcelona, the beauty and spa spots of Milan and the fascinating tradition of Munich. Meanwhile the C evolution ensures full mobility, pure riding pleasure and a full-on urban experience. Indeed, the urban mobility of the future.
Tour 1: Amsterdam.
Tour 1: Amsterdam.
In the city of canals, old master meets young avant-garde. And flows of tourists flood through the city through countless narrow alleys. The ideal start for the C evolution and the #SocialTestride.
Tour 2: Paris
Tour 2: Paris
The city of love and good food. How did the participants fare here? Have they truly fallen head over heels in love with the C evolution? And how about the culinary delights?
Tour 3: Barcelona.
Tour 3: Barcelona.
From the over a hundred-year-old concert hall to a participant's modern design studio. From the beach into the mountains: Barcelona really does have quite a bit to offer. Also because people are so open to new mobility solutions here.
Tour 4: Milan.
Tour 4: Milan.
Guests in the designer's city of Milan. City of the most famous furniture show in the world and Italy's undisputed fashion capital. Not to forget: the Italians, whose scooters are almost part of the national identity. So we have reason to be excited about what lies in store for the C evolution here.
Tour 5: Munich.
Tour 5: Munich.
Welcome to the home of BMW Motorrad. And a hearty "Servus" in the BMW World. The last ride on the #SocialTestride began in this magnificent structure. Extraordinary BMW vehicles and prototypes are regularly spotted when on the Isar. So would the C evolution even turn any heads here?
The BMW C evolution
